Supporting change-making communities organise, connect and grow
A nature-based approach to transformation
Practice with Purpose
Working with change-making organisations, partnerships and campaigns, this is living systems change at the intersections of ecological recovery and human wellbeing.
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Designing, delivering and enabling of whole-life-cycle programmes from strategic ideation to impact evaluation, this is adaptive project management specialising in bringing vision to life.
Programme & Project Management
Operations, Finance & Risk
Leadership, Facilitation & Coaching
Research, Monitoring & Evaluation
Record includes the management of complex, multi-stakeholder partnerships, the launch of start-ups and scale-ups, large-scale ecosystem restoration, product/service design, and more.
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Human-centred strategic communications, storytelling and digital transformation centred on meaningful place-based and embodied sense-making, future building and transition.
Strategic Communications & Branding
PR, Marketing, Campaigns & Content
Digital Transformation, Websites & Apps
Production, Events & Curated Experiences
Experience includes building brands from scratch, managing communications and marketing teams and strategies, and designing and delivering significant campaigns.
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From trusts and foundations to venture philanthropy, and from commercial sales to enterprise partnerships, I provide impact-linked growth across B2C, B2B and B2G markets.
Philanthropy & Fundraising
Business Development & Sales
Partnerships & Enterprise Strategies
Startups, Scaleups & Social Impact
Results include impactful six and seven figure revenues, partnerships and investments, and major collaborations with S&P500 companies, major non-profits and public bodies.
18+ Years
Experience working with leading impact organisations.
10+ Ventures
Founder and senior leader at diverse social enterprises.
5 Continents
Worked with diverse communities in global contexts.
£1+ Million
Managed philanthropic and commercial revenues.
Portfolio of Participation
From nature-based solutions and rewilding to health, education and the experience economy, this is collaborative practical action towards transformation, healing and renewal.
“Reflexivity recognises our participation in the systems we seek to influence. Ecology reminds us that all systems are interconnected, symbiotic and alive.”
Sam Williams
An experienced project manager, consultant and social entrepreneur, I specialise in ecosystem restoration and health systems renewal, and a nature-based approach to growth.
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A beyond-profit leader working at the intersections of ecological renewal, human wellbeing and social innovation, I’m an experienced project manager, community builder and social entrepreneur.
Taking a dynamic, regenerative and systems-based approach - and applying meaningful collaborative action and storytelling - I support purpose-driven organisations to connect, engage and innovate.
Inspired by natural systems, phenomenology and movement, my current work centres on the rights of nature, ecosystem restoration, place-based storytelling, eco-therapies and other nature-based solutions.
In response to our era of crisis and complexity, my approach draws on ecologically- and socially-embedded participation, collaborative sense-making and mindful practical action. All are geared to build strategic organisational resilience, innovation and growth.
Drawing on a multidisciplinary learning, this nature-based practice unlocks regeneration through collective, embodied movements towards key positive tipping points. Highly adaptive, the purpose is to fuel imaginative, emergent action.
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Over 20 years in health, education and technology, I have worked with universities, NGOs and businesses in the UK, Europe, Africa and the Americas. I am lucky to have collaborated with brilliant, diverse people from Nobel-prize winners to indigenous communities.
Starting at the London School of Hygiene & Tropical Medicine, I spent many years in research and development at Goldsmiths University of London, the Institute of Development Studies, UCL’s Institute of Education and the London Business School.
For over a decade, I provided fundraising, communications and programme management consultancy for NGOs and charities working in health, education and global development. These included Rethink Mental Illness, Variety Children’s Charity and Street Child.
After founding Project Cordillera, an award-winning social enterprise which later evolved into Wildside Journeys, I held senior roles in wellbeing technology in the US (Managing Director at Virtuagym) and public health policy in the UK (Enterprise Director at Active Devon).
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With a BA in History and an MA in Politics & Anthropology (both University of London), I later trained in Social Enterprise Leadership (University of Cambridge), Systems Theory (ETH Zurich) and Human Centred Design (IDEO).
Further training includes Theory of Change (Acumen), Systems Practice (Omidyar), Storytelling for Change (Ariel), Sustainable Woodland Management (Centre for Alternative Technology), and Nature-Based Leadership (Green Minds).
In 2024 I received the Radical Seeds Fellowship awarded by Emergence Magazine (Kalliopeia Foundation), and in 2026 I studied Gandhian Ethics and Leadership with Vandana Shiva at Navdanya Earth University.
I maintain an experiential education through care, voluntary and expeditionary experiences, physical training, woodwork, and the study of ecological anthropology and socially innovative applications of ecology. I also love to climb, cycle, hike and play outside.
Previous Collaborations Include:
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